Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. It does not include information collected anonymously or that has been de-identified. Depending on how you interact with the Services, where you live, and as permitted or required by law, we may collect or process the following categories:

• Contact details — your name, address, billing address, shipping address, phone number, and email address.
• Financial information — credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, and payment confirmation.
• Account information — your username, password, security questions, preferences and settings.
• Transaction information — items you view, add to cart or wishlist, or purchase, return, exchange or cancel, and your past transactions.
• Communications — information you include when contacting us, for example a customer support inquiry.
• Device information — details about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information — how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you — when you create an account, use the Services, communicate with us, or otherwise provide your information.
• Automatically through the Services — from your device when you use our products or visit our websites, and through cookies and similar technologies.
• From our service providers — when they collect or process your personal information on our behalf.
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

• Provide, Tailor & Improve the Services — to perform our contract with you, process payments, fulfill orders, remember your preferences, manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, and create a customized shopping experience such as recommending related products.
• Marketing & Advertising — to send promotional communications by email, text or postal mail, and to show you online advertisements, including based on items you previously purchased or added to your cart.
• Security & Fraud Prevention — to authenticate your account, provide a secure payment experience, and detect or take action on fraudulent, illegal, or malicious activity. Please keep your account credentials safe and do not share them with anyone.
• Communicating with You — to provide customer support, be responsive, and maintain our business relationship with you.
• Legal Reasons — to comply with applicable law or valid legal process, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. These partners use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information for targeted advertising.
• When you direct, request, or consent to disclosure to third parties, such as to ship you products or through social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, enforce our terms, and protect the Services, our rights, and the rights of others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them for you. Information you submit will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. We also use certain Shopify enhanced features that incorporate data from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights. To learn more, you can visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

The Services may provide links to websites operated by third parties. If you follow links to sites not controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy or reliability of information found on them. Information you share on public or third-party social platforms may also be viewable by others. Our inclusion of such links does not imply endorsement, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit, so we recommend you do not use unsecure channels to communicate sensitive or confidential information.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce our contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below. These rights are not absolute and may apply only in certain circumstances:

• Right to Access / Know — request access to the personal information we hold about you.
• Right to Delete — request that we delete personal information we maintain about you.
• Right to Correct — request that we correct inaccurate personal information.
• Right of Portability — receive a copy of your personal information and request that we transfer it to a third party, with certain exceptions.
• Managing Communication Preferences — opt out of promotional emails anytime via the unsubscribe link. We may still send non-promotional emails about your account or orders.

You may exercise any of these rights where indicated on the Services or by contacting us using the details below. We will not discriminate against you for exercising your rights, and we may need to verify your identity before processing your request.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this website, update the "Last updated" date, and provide notice as required by applicable law.